The new way to get to know Aston Martin: Short-term subscriptions for high-potential customers
Through short-term subscriptions, we give new customers the opportunity to get to know a wide range of Aston Martin models in a fast and uncomplicated way.
Through this offer, we are reaching new groups of buyers, increasing the presence of our vehicles in the public and media perception.
The project starts with 14 ready-to-go vehicles for 10 customers.
14 vehicles, various models
For 10 new high potential clients
Customers can switch flexibly between the models
Particularly interesting for new customers who want to discover a wide variety of products and/or whose understanding of luxury often requires something new
Modern ultra luxury mindset of asset experience over asset ownership
Aston Martin Brand Manager