The new way to get to know Aston Martin: Short-term subscriptions for high-potential customers
The Idea:
Through short-term subscriptions, we give new customers the opportunity to get to know a wide range of Aston Martin models in a fast and uncomplicated way.
Through this offer, we are reaching new groups of buyers, increasing the presence of our vehicles in the public and media perception.
The project starts with 14 ready-to-go vehicles for 10 customers.
At a glance:
14 vehicles, various models
For 10 new high potential clients
Customers can switch flexibly between the models
Particularly interesting for new customers who want to discover a wide variety of products and/or whose understanding of luxury often requires something new
Modern ultra luxury mindset of asset experience over asset ownership
The Benefit …
… for customers
Flexible model selection
New experiences in the ultra luxury segment
… for us as a dealer
Higher presence of vehicles in the public perception
Attracting a new group of customers/turning fans into customers
New acquisition tool in the ultra luxury segment
Controlled build-up of young used cars
Customer is brand ambassador in his social network
Incremental sales
… for Aston Martin
Higher presence of vehicles in the public perception
Attracting a new group of customers/turning fans into customers
Establishing a unique subscription model in the ultra luxury segment ahead of other luxury brands
New acquisition tool in the ultra luxury segment
Customer is brand ambassador in his social network
